Assignment and Grades

Engagement

• Participation, communication, task submission

Tasks

• Business essentials - interviews, meetings, agendas, minutes, emails, reports

Project

• Collaboration, research, presentation on the application of the Triple Bottom Line framework

A) How do I apply the Triple Bottom Line (TBL) framework?

• Individual: P = personal    A = academic    Pr = professional
• Business:   Social, Environmental, Financial

Note: view my PowerPoint slide with a brief audio file in the Discussion Forum

B) How do companies, organizations, institutions apply the TBL framework?

Take a few minutes to view the page by United Nations - Department of Economic and Social Affairs - Sustainable Development Goals - SDG

How does the TBL framework align with the SDGs?

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The list of seventeen (17) SDGs is "an urgent call for action" related to "peace and prosperity for people and the planet, now and into the future" (History, para. 1). 

You may click on each of the the different tabs to view information on current projects related to each of the goals and also stats related to the targets, events, publications, and efforts to date.

•  On December 11, 2020, when I checked, The 17 Goals site listed the following stats: 169 targets, 1034 events, 1221 publications, 55285 actions

We can make a difference by learning more about the "urgent call for action," and researching areas of interest to us.

We will then engage in a group project to reflect the Triple Bottom Line philosophy (social, environmental, financial) and how it aligns with the United Nation's mission of "peace and prosperity for people and the planet" - let's create a meaningful project, class!

Note: click on Home on the right side bar to view the blog entry about blogging - thank you!

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Using persuasive business writing in your blog entries

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Note: the table below is from your course site: AIDA model for persuasive business writing. You may apply it to your project blog to help your instructor understand your goals and ideas.

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AIDA

A	Attention	How can you grab someone's attention?
I	Interest	How can you make your message relevant to their needs?
D	Desire	What are the benefits of what you're offering?
A	Action	What do you want your reader to do?

The AIDA method works well with the Pyramid Structure - your message will be both persuasive and well written.

Here is the Pyramid structure from our course site. You will be referring to this structure for your report writing.

Report Contents

Pyramid Structure	Informational Report Contents	Shortened Examples
Summary	Summary of the background, details, and outcome.	On [date], I interviewed [person]about [topic]. In this interview, I learned X and plan to … in the future.
Background	Who/what/where/when/why of the interview	I interviewed [person] on [date] for my Informational Interview and Report assignment in [course]. We discussed [topic] to [goal].
Details	Summary of what you learned, including the key points and themes identified by the interviewee	I asked several questions on [topic]. Throughout the interview, [person] mentioned [theme] several times. The y responded to [question] with [paraphrase], which was similar/dissimilar to [another answer, course content, your experience].
Outcome	Reflection on the experience, including how well you feel you did, what you plan to do with the information, and what you conclusions about communication in the workplace are	I feel the interview went [well/poorly/ok] because [reason]. The most important thing I learned was [thing]. In our course, we are learning [content], which based on this experience, I think [thoughts].